Marketing managers develop and execute strategies to attract customers, build brand awareness, and drive sales. In South Africa's growing digital economy, marketing roles increasingly require digital skills — social media management, SEO, paid advertising, and data analytics. BCom Marketing, BCom Communication Management, and BBusSci with Marketing are common qualifications.
Marketing managers plan campaigns, brief creative agencies, manage social media accounts, analyse campaign performance data, coordinate with sales teams, and present to senior management.
English (Level 5+), Business Studies (recommended), Mathematics or Mathematical Literacy accepted
Use the free Career Helper APS Calculator to calculate your exact score for each SA university.
- University of Johannesburg (UJ)
- University of Pretoria (UP)
- University of the Witwatersrand (Wits)
- University of Cape Town (UCT)
- Cape Peninsula University of Technology (CPUT)
- Tshwane University of Technology (TUT)
- North-West University (NWU)
Programme names and requirements vary by institution. Always verify directly with the university before applying.
Achieve APS 24+ with strong English. BCom Marketing or Communication Management is the standard route. Mathematical Literacy is accepted at most institutions.
Complete the 3-year degree and supplement with digital marketing certifications (Google Ads, Meta Blueprint, HubSpot). Build a portfolio through internships and freelance projects.
Work as a marketing coordinator, progress to campaign manager, then marketing manager. Specialise in digital, brand, or product marketing to earn higher salaries.
What APS do I need for Marketing in South Africa?
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Salary ranges are indicative for South Africa 2026 based on market data. Actual salaries vary by employer, location, and experience.